Australia's popular online betting company, Bwin,  is seeking to buy out an Italian gambling firm , Gioco Digitale in order to improve its market share.

With the implementation of new law in Italy, the government is trying to legalize skill games that includes poker cash games and other online poker tournaments. Bwin already  stated in their last quarterly report that it plans to expand its Italian poker, casino and sports betting operations and talks are going on to take over popular local italian gambling firm, Gioco Digitale. Still the terms and conditions are not layed out as to what will the buying strategy.

Recently the news flashed out that one of the investors had bought 10% of share in Gioco for whooping $2.9 million.